{"componentChunkName":"component---src-templates-casestudyomnissa-js","path":"/case-studies/omnissa/","result":{"pageContext":{"id":"678f86f9-b8c4-567b-9d7b-10585d3cac61","link":"https://www.meritmile.com/case-studies/omnissa/","slug":"omnissa","status":"publish","template":"page-casestudyone.php","title":"Omnissa","date":"Tue May 12th 2026","modified":"Thu May 14th 2026","author":{"name":"Scott Lindars"},"acf":{"header_image":{"csOneHedImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":3.870967741935484,"base64":"data:image/webp;base64,UklGRk4AAABXRUJQVlA4IEIAAACQAwCdASoUAAUAPtFUo0uoJKMhsAgBABoJYwAAV/6x3blgBRgAAP7ytLqyA2YbRSRmYOSKrcZen60PzAG5CGzhAAA=","sizes":"(max-width: 1920px) 100vw, 1920px","src":"/static/a1e18c326dd556025c2de0362575b171/25f09/omnissa-hero-bg.webp","srcSet":"/static/a1e18c326dd556025c2de0362575b171/61be4/omnissa-hero-bg.webp 480w,\n/static/a1e18c326dd556025c2de0362575b171/1fb14/omnissa-hero-bg.webp 960w,\n/static/a1e18c326dd556025c2de0362575b171/25f09/omnissa-hero-bg.webp 1920w","srcSetWebp":"/static/a1e18c326dd556025c2de0362575b171/61be4/omnissa-hero-bg.webp 480w,\n/static/a1e18c326dd556025c2de0362575b171/1fb14/omnissa-hero-bg.webp 960w,\n/static/a1e18c326dd556025c2de0362575b171/25f09/omnissa-hero-bg.webp 1920w"}}}},"header_text":"10X ROI and direct pipeline growth with targeted, scalable account-based marketing","quote_text":null,"client_logo":{"source_url":"https://www.meritmile.com/uploads/2026/05/omnissa-logo-e1778594447938.webp","media_details":{"width":323,"height":80},"csOneCliLogLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":4,"sizes":"(max-width: 323px) 100vw, 323px","src":"/static/c0818d159ec5fe1ec8fed1e1eef9f34b/b5c2c/omnissa-logo-e1778594447938.webp","srcSet":"/static/c0818d159ec5fe1ec8fed1e1eef9f34b/61e93/omnissa-logo-e1778594447938.webp 200w,\n/static/c0818d159ec5fe1ec8fed1e1eef9f34b/b5c2c/omnissa-logo-e1778594447938.webp 323w","srcSetWebp":"/static/c0818d159ec5fe1ec8fed1e1eef9f34b/61e93/omnissa-logo-e1778594447938.webp 200w,\n/static/c0818d159ec5fe1ec8fed1e1eef9f34b/b5c2c/omnissa-logo-e1778594447938.webp 323w","base64":"data:image/webp;base64,UklGRsIAAABXRUJQVlA4WAoAAAAQAAAAEwAABAAAQUxQSGUAAAAAAAMAAAIAAQAAABkYAAEABAADAAAAM19ILUImTj8tU08hITMbHh87JEgHL6kcehmiWzKdZH5WZno4I3gZOm4RWBtbEXxBJXxJKFgmQ286XxcAFAgAAQIAAwEBAQcEAAoAAAcEAgBWUDggNgAAABADAJ0BKhQABQA+0VSjS6gkoyGwCAEAGgliAJ0ygARqAAD+8MUN3dm/VvwDkpvYkQlpcAAAAA=="}}}},"learn_more_url":"","desktop_image":{"source_url":"https://www.meritmile.com/uploads/2026/05/omnissa-solutions.webp","media_details":{"height":397,"width":619},"csOneDesImaLocalFile":{"childImageSharp":{"fluid":{"aspectRatio":1.5584415584415585,"base64":"data:image/webp;base64,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","sizes":"(max-width: 619px) 100vw, 619px","src":"/static/7d22f41ffcf7392e5149d550a57cdc63/6f1eb/omnissa-solutions.webp","srcSet":"/static/7d22f41ffcf7392e5149d550a57cdc63/61be4/omnissa-solutions.webp 480w,\n/static/7d22f41ffcf7392e5149d550a57cdc63/6f1eb/omnissa-solutions.webp 619w","srcSetWebp":"/static/7d22f41ffcf7392e5149d550a57cdc63/61be4/omnissa-solutions.webp 480w,\n/static/7d22f41ffcf7392e5149d550a57cdc63/6f1eb/omnissa-solutions.webp 619w"}}}},"first_paragraph":"<p>Omnissa partnered with Merit Mile to drive pipeline growth and accelerate the sales cycle through a targeted account-based marketing (ABM) strategy focused on high-value enterprise accounts. By combining precision targeting, high-performing content, and sales-aligned execution, the program delivered measurable results and established a scalable foundation for continued ABM success.</p>\n","second_paragraph":"<h3>Challenge</h3>\n<p>Omnissa needed a reliable way to accelerate pipeline growth within a defined set of high-value enterprise accounts, focusing not on volume and top-of-funnel MQLs, but on sales-ready leads, reaching in-market-decision makers with strong intent signals.</p>\n<p>The challenge was clear: connect with senior decision-makers across a very specific set of targeted accounts, generate qualified opportunities, and directly align marketing performance with sales outcomes. At the same time, Omnissa needed a model that could scale, expanding across regions without sacrificing efficiency or impact.</p>\n","third_paragraph":"<h3>Solutions</h3>\n<p>Merit Mile developed and executed a precision account-based marketing (ABM) program designed to engage key accounts through a combination of targeted outreach, high-value content, and direct human interaction.</p>\n","fourth_paragraph":"<h3>Results</h3>\n<p>Across two consecutive campaigns, the program delivered strong, repeatable performance—driving both engagement and measurable pipeline impact.</p>\n","website_url":""},"yoast":{"title":"Omnissa ABM Case Study | Driving Pipeline Growth with Targeted Account-Based Marketing","metadesc":"Merit Mile case study on account-based marketing and sales-aligned execution to drive pipeline growth and engagement for Omnissa.","focuskw":"","linkdex":"","metakeywords":"","canonical":"","redirect":"","meta_robots_adv":"","meta_robots_nofollow":"","meta_robots_noindex":"","opengraph_description":"Merit Mile case study on account-based marketing and sales-aligned execution to drive pipeline growth and engagement for Omnissa.","opengraph_title":"Omnissa ABM Case Study | Driving Pipeline Growth with Targeted Account-Based Marketing","opengraph_image":{"source_url":"https://www.meritmile.com/uploads/2024/05/teledoc-case-study-header.webp"},"twitter_title":"Omnissa ABM Case Study | Driving Pipeline Growth with Targeted Account-Based Marketing","twitter_description":"Merit Mile case study on account-based marketing and sales-aligned execution to drive pipeline growth and engagement for Omnissa.","twitter_image":{"source_url":"https://www.meritmile.com/uploads/2024/05/teledoc-case-study-header.webp"}},"content":"","pagePath":"/case-studies/omnissa/","childWordPressAcfAddSingleVideoWithText":null}},"staticQueryHashes":["63159454"]}